Marketing internationalization: influence factors on product customization decision

Customization: Impact on Product and Process Performance

Multi-Level Product Line Customization

Managing and developing a set of software products jointly using a software product line approach has achieved significant productivity and quality gain in the last decade. More and more, product lines now are becoming themselves entities that are sold and bought in the software supply chain. Customers build more specialized product lines on top of them or derive themselves the concrete product...

Product Customization on the Web: An Empirical Study of Factors Impacting Choiceboard User Satisfaction1

Choiceboards are Web-based systems that allow consumers to customize their orders. The study investigated factors that affect consumers’ intention to use choiceboards. The research is based on Masons’ theory and DeLone and McLean’s model of information system use. It was found that intention to use is affected by overall satisfaction. In turn, these two factors are positively impacted by factor...

Product Customization on the Web: An Empirical Study of Factors Impacting Choiceboard User Satisfaction

Choiceboards are Web-based systems that allow consumers to customize their orders. The study investigated factors that affect consumers’ intention to use choiceboards. The research is based on Masons’ theory and DeLone and McLean’s model of information system use. It was found that intention to use is affected by overall satisfaction. In turn, these two factors are positively impacted by factor...

Achieving first-mover advantage through product customization on the Internet

The Internet provides an unprecedented capability for sellers to learn about their customers and offer custom products at special prices. Advanced manufacturing technologies have improved sellers’ manufacturing flexibility. To examine how these advances affect sellers’ products and pricing, we first develop a model of product customization and flexible pricing to incorporate the salient roles o...